It’s Our Research by Tomer Sharon

The Librarian September 5, 2025

📝It’s Our Research — Turning UX Research Into a Team Sport (And Getting Everyone to Care)

🔍 Introduction

It’s Our Research by Tomer Sharon is not just about doing UX research — it’s about getting others to care about it.
Whether you’re a tester, UXer, product manager, or Agile team member, this book gives you tools to gain stakeholder support, build research culture, and make insights actionable.

For QA professionals involved in usability, feedback loops, or quality advocacy, this book helps bridge the gap between discovery and decision-making.

📚 What You’ll Learn

How to plan research that aligns with business goals and team concerns
Strategies for engaging stakeholders before, during, and after the research
Techniques to communicate findings in a way that drives action
Real-life examples and checklists for recruiting, planning, and sharing
Why research is a team activity, and how to build collaboration early

✅ Who Should Read This

Testers and QA leads who collaborate with UX and want to influence product quality
UX researchers and designers working in Agile or startup teams
Scrum Masters and product owners advocating for data-informed decisions
Anyone conducting usability testing, interviews, or user surveys internally

💡 My Top 3 Takeaways

“It’s not your research — it’s everyone’s” — involve stakeholders from day one.
Sharing raw data can be more powerful than polished decks — exposure matters.
The true success of UX research isn’t in the findings — it’s in the follow-through.